LSINC - Syncing the Strategies of the Future with the Leaders of Today

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We consult with the federal government and the industry that supports it, made up of small, medium, and large companies.

Government Agency - Agencies within the government who have working capital funds must sustain themselves through independently gained funding in order to supplement mission during fluctuation. Often times they need the same business development processes and market intelligence and analysis as industry entities.

CASE STUDIES

Case Study 1: Federal Civil Agency
Question: With whom should I form partnerships and how do I position myself to do so?
Requirement: Strategic positioning for international partnerships.
LSINC provided:

Performed research and analysis of potential players including their capabilities and projected budgets

Defined criteria and metrics by which to measure and prioritize each potential client

Involvement with client ongoing

Results: Roadmap of potential partners.

Case Study 2: Army Installation
Question: How do I support my mission and generate workload to compensate for fluctuation?

Requirement: Develop business strategy to maintain mission and workload fluctuations.
LSINC provided:

Established and refined internal business development processes

Created a prioritized opportunity map with capability matches, points of contact and budget information

Conducted informational interviews to determine current and future needs

Created positioning strategies for generating additional workload

Involvement with this client is ongoing

Results: Streamlined business development processes and defined growth strategies.

Large Company - Whole market analysis (big picture) needs to be done in order to understand how to grow sections or divisions of the business and how to integrate those divisions to utilize/leverage different areas of expertise to widen service offering. How to incentivize each division to work together and pool resources in a way that allows/encourages them to go to market together.

CASE STUDIES

Case Study 1: International Construction Firm
Question: Have we maximized our presence in DoD and what areas are available for penetration in the civil market?
Requirement: Increase federal market share by identifying new areas for potential growth.
LSINC provided:

Competitive analysis to determining possibility for growth

Identified the most lucrative potential markets

Defined position strategy for penetration

Results: Focused strategies for market penetration.

Case Study 2: Aviation Firm
Question: Is it worth the expenditure to try and penetrate this rapidly growing new market?

Requirement: Determine if a specific market was viable and worth the expenditure to penetrate.
LSINC provided:

A complete analysis on the Huntsville market to uncover any possible venues for sales

Refined those results to a target market that was both lucrative and had penetration potential

Created strategies for positioning the firm

Results: Market penetration strategy roadmap of potential partnerships for business growth.

Medium Company - Graduating from a small business requires the implementation of processes. Focus is on creating a niche that differentiates them from its large competitors they are now competing against. Creating growth strategies is also important.

CASE STUDIES

Case Study 1: Aerospace Firm
Question: What is the best way to diversify my revenue base and move into a new geographic area by leveraging where I already am?
Requirement: Diversify a revenue base that had been entrenched with one client for 10 years.
LSINC provided:

Determined appropriate market venues

Overlaid capabilities in the civil market with defense markets creating a visual of first tier potential

Statistically analyzed government spending trends

Prioritized efforts geographically to strategically leverage marketing efforts

Market analysis included extent of competition, security requirements and considerations and potential conflicts of interest

Created strategies to focus on profitable markets and position them effectively for successful market penetration

Results: Focused positioning strategies for successful market penetration.

Small Company - Need to understand the markets and environment, and create necessary structure, leadership strategies, penetration strategies and set the course for growth. Leadership strategies and understanding how to maintain business and grow it at the same time with limited resources is the main struggle within the firm.

CASE STUDIES

Case Study 1: Defense Services Firm
Question: Who do I really want to be? What are my core competencies and is there a market for them?
Requirement: Determine feasible markets, the potential and how to obtain sustainable growth.
LSINC provided:

Helped refine the mission and vision

Performed an in depth market analysis to determine which markets were available and potentially profitable

Created a framework for targeting those markets

Results: Positioning strategies to help achieve future goals and sustained growth.